role: Lead UX Designer
platforms: tvOS, Roku, Fire TV, web, iOS, Android

DisneyLife (the precursor to Disney+) was an international streaming service for Disney and its subsidiaries. I led UX for the DisneyLife team as we redesigned and launched the popular streaming service on mobile, web and TV platforms in multiple geographies.

This prototype featured animated feedback that captured the classic Disney brand and nodded to its heritage. Fantasia was a huge inspiration for everything from the animated states to the velvet purple background. The hypothesis for this direction was that we should lean entirely into our heritage and embrace it without apology, and our subscribers would sense this confidence and do the same.

This prototype featured animated feedback that captured the classic Disney brand and nodded to its heritage. Fantasia was a huge inspiration for everything from the animated states to the velvet purple background. The hypothesis for this direction was that we should lean entirely into our heritage and embrace it without apology, and our subscribers would sense this confidence and do the same.

* This prototype was built in Framer Classic which has sadly been deprecated, so the updated version contains a video recording of the original.

View the prototype on the web →

This direction aimed for modern minimalism to “age up” the experience, making it more approachable for teenagers and young adults.

A demographic that was more likely to watch feature length content in low light needed an experience that felt more like a movie theater. We were inspired by the underwater worlds of Finding Nemo and The Little Mermaid. Taking the underwater inspiration further, I designed a system that played with light sources for each nav state to add to the sense of murkiness and mystery. The tab states cast a diffused light in their active states.

This direction aimed for modern minimalism to “age up” the experience, making it more approachable for teenagers and young adults.

A demographic that was more likely to watch feature length content in low light needed an experience that felt more like a movie theater. We were inspired by the underwater worlds of Finding Nemo and The Little Mermaid. Taking the underwater inspiration further, I designed a system that played with light sources for each nav state to add to the sense of murkiness and mystery. The tab states cast a diffused light in their active states.

View the prototype on the web →